What is a Merchant Account? A retail establishment is able to accept credit cards, debit cards, electronic gift and loyalty cards through the medium of a “merchant account” established with a credit card processing firm. Merchant accounts or credit card processing services are provided by merchant banks or Merchant Service Providers (MSP).
A merchant or retail establishment benefits from subscribing to credit card processing services by tapping into the huge potential held by sales generated through card transactions. Retail establishments with card processing services are a preferred choice among shoppers. Providing such payment options invite the shopper to spend a little extra than planned.
Merchant Accounts - Which Option Fits Your Company?
If you are the owner of a company that has yet to set up a merchant services account for credit card processing, odds are your company is either very new or very old.
For new companies just getting started, there are so many other things to worry about while getting set up that credit card processing can seem too confusing and intimidating to jump right into. On the other hand, there are plenty of older businesses that have been thriving for years which may have an "if it ain't broke, don't fix it" attitude.
But the plain fact is that the ability to process credit card transactions is only going to become more necessary as the years go on. And while business may be booming without using merchant services today, it may not be that way in the years and months to come.
Luckily, there are merchant service accounts for companies of all types and sizes, and with just a little bit of research you will quickly realize that credit card processing is not nearly as complicated as you may suspect. For starters, let's take a look at the different types of merchant accounts and figure out which one is the right fit for your company.
Retail Swipe Terminal
Does your company deal with the customer face-to-face? Do you have a real "bricks and mortar" business and handle most of your transactions in real-time? Then you are a perfect candidate for a retail swipe terminal.
Wireless Merchant Solutions
Are you a merchant who is literally "on the go"? Do you own a vending cart or do you your sales while on the road? There are two types of mobile solutions that can help to grow your business.
The first is a touch-tone solution. This is a great option for smaller merchants who can't afford a high start-up cost. You simply take your customers credit card information and process it manually over a touch-tone phone.
If, however, you can afford the startup cost then the best way to go is to actually buy a wireless swipe terminal. This pays off in the long run because many of the free terminals have high termination fees. After you have purchased the wireless swipe terminal it works just like any normal retail swipe terminal.
The time to take advantage of the world of merchant services is now. More and more businesses every day are discovering credit card processing solutions that are allowing their businesses to grow beyond their wildest dreams. Don't get left behind. Get on board today.
TheGrandFoundation.com Specializes in Reviewing Merchant Accounts