Online Merchant Account : Best Reviews of 2018
Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Online Merchant Account acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.
There are two types of merchant accounts. First is the normal account, where the Online Merchant Account can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of Online Merchant Account involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as “high risk” ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.
Online Merchant Account : Things to Note and Avoid
In case you are thinking of setting your own website to sell goods or services online, probably you are even thinking of accepting credit cards on your website. Accepting credit cards is one of the best ways to attract the impulse buyers and international customers.
There are two ways by which you can accept credit cards on your site. They are: Using your own merchant account: To accept credit card payments on your website, you will first need a bank that will allow you to open a merchant account. Check with the local banks for more information on this.
Accepting credit card payments on your website accords your business with a certain amount of professionalism. And, as mentioned earlier, your transaction costs are usually much lower.