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Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Credit Card acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.

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There are two types of merchant accounts. First is the normal account, where the Credit Card can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of Credit Card involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as “high risk” ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.

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Credit Card : Things to Note and Avoid

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Perhaps one of the biggest difficulties of being a merchant in the online adult industry is trying to accept payments from customers. It's not that your customers don't want to pay you, it's that the number of financial institutions willing to provide you with the capabilities to accept credit cards is small, and most of those have extremely high rates which means your profit is diminished greatly.

As a merchant in the adult industry, your number one priority is to find a merchant service provider with the lowest possible rate. However, it's also important to find a solution that is stable and reliable - if your provider is not adequately prepared for high risk merchant solutions then chances are there will be problems, the last thing you want is to have your money frozen or lost!

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