Online Merchant Accounts : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Online Merchant Accounts is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Online Merchant Accounts, of course, has no control over what card a consumer uses.
Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Merchant acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.
There are two types of merchant accounts. First is the normal account, where the merchant can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of merchant account involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as "high risk" ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.
As the saying goes, you cannot achieve anything in life without taking risks; companies are on the look-out for novel grounds that ensures a healthy business. These ventures might be a little unconventional, but what counts in the end is the turnover the company produces. So, banks or financial institutions should study them carefully and try to help them carry out the payment process, rather than classifying them as high risk and denying applications. The high risk merchant account acquiring banks are in fact eye-openers in this regard.
Online Merchant Accounts : Reviews and What to look for in a Merchant Account ?
In case you are thinking of setting your own website to sell goods or services online, probably you are even thinking of accepting credit cards on your website. Accepting credit cards is one of the best ways to attract the impulse buyers and international customers.
There are two ways by which you can accept credit cards on your site. They are: Using your own merchant account: To accept credit card payments on your website, you will first need a bank that will allow you to open a merchant account. Check with the local banks for more information on this.
Accepting credit card payments on your website accords your business with a certain amount of professionalism. And, as mentioned earlier, your transaction costs are usually much lower.
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