Merchant Accounts : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Merchant Accounts is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Merchant Accounts, of course, has no control over what card a consumer uses.
Selling digital products like ebooks are all the rage these days due to the duel factors that consumers are snapping them up like wildfire and that you as the merchant are able to make almost 100% profit on the deal.
Whereas a $20 product such as a physical book sold in a store may only make the author a dollar or even less in profit, selling the same product online in a digital format will give you $18 or more of profit. It's pretty simple math why so many people are choosing to market their ebooks online, isn't it?!
The question of course from aspiring eBook authors is how to accept credit cards on their website so they can process orders smoothly and then allow their customers to effortlessly download the book they have just purchased.
In this article then we're going to look at 3 popular merchant account providers used by eBook sellers so we can compare the various options and so, I hope, enable you to make an informed decision about the best provider for you.
Paypal and Clickbank are both third party processors which means essentially that you're using someone else's merchant account. The result of this is that you hve less control over your business. As an example, stories are rife on the Internet about Paypal "locking" people's accounts for no obvious reason meaning that they are then unable to access the funds that are legitimately theirs. To me, if someone prevented me from accessing hundreds, even thousands of dollars that are rightfully mine, I'd be pretty angry.
As well as giving your business more control, your own proper merchant account may well work out more cost effective over the long term. They may charge a small monthly fee, but the per-transaction fees can be so much cheaper that you can actually make a considerable saving in lot of cases.
In the end, the decision really is yours. Clickbank for simplicity, Paypal for speed of payment or your own merchant account for flexibility and cost effectiveness.
Merchant Accounts : Reviews and What to look for in a Merchant Account ?
Companies with an adult merchant account offer echecks to boost revenues, reduce payment processing expenses, and get new sales. Echecks help make processing more affordable. echecks are an additional payment option on an adult merchant account which increases sales by 8-20% from buyers who do not have a credit card or simply prefer to pay with echecks.
An account with echecks is advantageous for companies that have a recurring or subscription billing model to make payments affordable. Merchant account recurring billing capitalizes on buyer purchasing habits which are conditioned to recurring billing transactions for entertainment services. Companies can take advantage of these en-grained buying habits with echecks.
Over 90% of US households have checking or savings accounts. The addition of echecks to an adult merchant account gives a company access to millions of consumers who can purchase with echecks but cannot purchase with cards.
Affordable Merchant Account Processing
Balancing payment options with echecks makes processing more affordable. echecks have much lower processing fees than cards. In fact, affordable e-check processing rates frequently save companies more than 50% over comparable rates for card processing.
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