Online Merchant Accounts : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Online Merchant Accounts is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Online Merchant Accounts, of course, has no control over what card a consumer uses.
A High Risk Merchant Account is typically required for certain business types, that are deemed "Undesirable" by the card associations. These businesses include a whole host of different business types, including the adult industry, travel industry, and many others that we will cover below. There are various reasons why these businesses are "Undesirable", but for the most part the "Risk Of Chargeback" seems to be the underlying factor, as majority of these High Risk Business Types have a history of getting a high percentage of chargebacks vs other business types.
Chargeback is when a customer gets a particular charge "Reversed", by complaining about the transaction with their credit card issuing bank. Several complaints can get any merchant account shut down, sometimes shut down forever.
In closing, accepting credit cards in certain business types can seem impossible at times, but if you partner with an industry specialist, your odds of success are greatly increased. Keep in mind that your success is not guaranteed, as certain factors, such as lack of credit, lack of financial strength, or previous terminations of merchant accounts, can stop you from getting approved.
1st National Processing may be able to assist you in obtaining a High Risk Merchant Account for your business.
Online Merchant Accounts : Reviews and What to look for in a Merchant Account ?
Going with the credit card trend is just about another step towards shooting up on product sales. Products can range from consumer items to consumer services. Once quality, price, location, marketing, good reviews, and popularity are all in check, ease of purchase is also a consideration. The business might just be starting up or has been at it for quite some time, but there should still be room for innovation. Whether it's the usual shop across the street, even a flea market, or a web-based company, the option of paying using debit or credit cards would surely attract the picky and impulsive buyers who live on credit these days. Therefore, choosing the best merchant account really does make a difference.
5. Check up on fees
Compare the fees and standard services when considering several of these specific account providers. This will determine which provider has the best offer for you. Also, make sure to find out if there are any special fees like statement fees for a monthly statement being mailed to you. This will avoid any future complaints about getting billed.
Remember, a reliable account services provider can promote success to your business. Choose wisely.
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