Credit Card Processing : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Credit Card Processing is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Credit Card Processing, of course, has no control over what card a consumer uses.
So you've finally decided to explore the revenue channel offered by the Internet. Accepting credit cards via the Internet has paved the way for merchants to increase their income. With more consumers shopping online, it's a profitable decision for businesses to provide credit card payment processing on their websites. The question would then be, where do you begin?
Here are the 3 major components of credit card processing:
A payment gateway manages the secure transfer of credit card funds of your customers from your website to your merchant account. This is done with a software interface provided by the payment gateway company that collects vital credit card data from the customer, and also informs the customer in real time if their credit card was approved or not. Payment gateway companies normally charge a transaction fee and a discount rate for this kind of service. Fees will vary from one processor to another, as well as features.The three "ty's" of payment gateways:scalability (can they handle varying transaction volumes)reliability (do their servers provide 99.9% uptime)security (fraud prevention tools, Address Verification Service, 128-bit Secure Sockets Layer (SSL) technology, PCI compliance)
Without a functional website, you won't be able to sell your products and services on the Internet. Merchant account providers sometimes offer site templates to choose from, and payment gateways offer shopping carts that are seamlessly incorporated on your site. The key words here are: easily integrated. If you can't integrate, you can't sell.
In general, these three are the main factors when accepting credit card payments over the Internet. Having these three won't guarantee a successful online business, but are imperative if you plan on engaging in ecommerce. Search the web for the best solution you feel can help your business succeed. Merchants have long tapped the revenue potential of the ecommerce market, its about time you do.
Credit Card Processing : Reviews and What to look for in a Merchant Account ?
A merchant account is a type of bank account that permits businesses to recognize payments by debit or credit cards. A merchant account also serves as an agreement between a dealer, a merchant bank and payment processor for the settlement of credit card and/or debit card transactions.
There are three main types of merchant accounts that you might be able to choose from.
Retail merchant accounts - This type of account generally have the lowest transaction fees, but often have preventive rules. With this type of account, this requires that a very high percentage of credit card sales must be performed with the card present and that the card must be swiped through a physical credit card terminal. Businesses such as restaurants, grocery stores, and small hotels are usually linked with retail accounts. This type of account would be best for merchants who are not planning on handling business through the mail or online at any point.
MOTO merchant accounts - Mail Order - Telephone Order accounts has a tendency of charging a higher transaction fee and are used when credit cards cannot be physically swiped. Merchants usually process the payments of the credit card by entering the information of the directly into a terminal installed on a computer, or through the use of a Web browser to process transactions on a web site of the payment service provider.
Internet accounts - Internet merchant accounts are parallel to MOTO accounts, but are only used for internet transactions. A virtual terminal or payment service gateway is used by merchants who have internet accounts to process credit card payments. These payment service gateways are included with a good number of business web hosting packages, and have custom-designed HTML forms.
If you are in UK, you might have limited choices as to the variety of accounts open to you. Normally this type of accounts for UK and other European companies have very high rates. That is why it is important to choose the right type of account and payment processor for the type of business you will be handling. Although there is a great deal of service providers available these days, but you should always read their terms of service very carefully, for most of them charge excessive fees and have stringent rules regarding transactions. Do not hesitate to ask questions, it is important that you understand their terms and policies. Shop around and research different companies of accounts service providers. Consult people you know and ask if they could recommend this type of account's service provider with good rates. Before signing anything or agreeing to anything make sure that you do understand everything there is to know about their terms and policies.