Credit Card Processing : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Credit Card Processing is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Credit Card Processing, of course, has no control over what card a consumer uses.
Selling digital products like ebooks are all the rage these days due to the duel factors that consumers are snapping them up like wildfire and that you as the merchant are able to make almost 100% profit on the deal.
Whereas a $20 product such as a physical book sold in a store may only make the author a dollar or even less in profit, selling the same product online in a digital format will give you $18 or more of profit. It's pretty simple math why so many people are choosing to market their ebooks online, isn't it?!
The question of course from aspiring eBook authors is how to accept credit cards on their website so they can process orders smoothly and then allow their customers to effortlessly download the book they have just purchased.
In this article then we're going to look at 3 popular merchant account providers used by eBook sellers so we can compare the various options and so, I hope, enable you to make an informed decision about the best provider for you.
Paypal and Clickbank are both third party processors which means essentially that you're using someone else's merchant account. The result of this is that you hve less control over your business. As an example, stories are rife on the Internet about Paypal "locking" people's accounts for no obvious reason meaning that they are then unable to access the funds that are legitimately theirs. To me, if someone prevented me from accessing hundreds, even thousands of dollars that are rightfully mine, I'd be pretty angry.
As well as giving your business more control, your own proper merchant account may well work out more cost effective over the long term. They may charge a small monthly fee, but the per-transaction fees can be so much cheaper that you can actually make a considerable saving in lot of cases.
In the end, the decision really is yours. Clickbank for simplicity, Paypal for speed of payment or your own merchant account for flexibility and cost effectiveness.
Credit Card Processing : Reviews and What to look for in a Merchant Account ?
Replica means the exact duplicate of the original using the same materials and manufacturing techniques to produce the original product. E-commerce merchants in the replica industry that sell merchandise such as handbags, wallets, watches, shoes are often categorized as high risk merchants.Although the replica business presents lower risk than pharmacy, gaming and the adult industries, replica merchant accounts are classified as high risk due to the possibility of fraud or high charge back rates. Merchant Acquiring Banks are often reluctant to set up replica merchant accounts but fortunately there are reputable payment solutions readily available.
An offshore merchant account serves as the ideal merchant solution for a replica merchant. This type of merchant account can facilitate high credit card processing volumes unlike the constraints of a domestic merchant account. Choosing to process through an offshore processing bank will afford no restrictions on monthly or yearly volume limits while providing very liberal processing requirements. Several of the largest and most respected businesses in the world utilize offshore processors to accept their credit card transactions.
A reputable offshore merchant account will usually feature:
Personalized merchant IDs
No pre-set volume limits
Sophisticated payment gateways
A virtual online for manual entries
24/7 real-time reporting
An offshore corporation may also own the offshore merchant account to benefit from optimal asset protection and tax incentives A replica merchant should always consider an offshore merchant account that extends state-of-the-art fraud technology. A well designed system will have the ability to identify subtle patterns in buying habits and characteristics of online fraud perpetrators. It is mandatory to integrate a robust and comprehensive fraud system to maximize business profits while minimizing risk. Replica Merchants should also consider offering multi-currency payment processing options, SSL encrypted servers and 3D Secure to increase global presence and maximize sales.
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