High Risk Merchant Account : Best Reviews of 2018
Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These High Risk Merchant Account acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.
There are two types of merchant accounts. First is the normal account, where the High Risk Merchant Account can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of High Risk Merchant Account involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as “high risk” ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.
High Risk Merchant Account : Things to Note and Avoid
Do you have to say no to every customer who wishes to purchase your product / service because he / she presents you with a credit card? How many customers have you lost so far for not being able to accept credit payments? And, how much has your business suffered because your customers did not have a payment option that best suited them?
Owning a business brings every businessman a new challenge every day; increasing sales, raking in profits, minimizing losses, looking after every employee, satisfying your customers and the list just goes on.
Did you know that you could boost business sales by accepting credit cards payments? If you lost two credit card customers out of every ten customers, you lose 20 credit card customers in every hundred; and if you keep weighing the loses, you will realize that your business would have done much better if you were able to accept payments?
How Do You Accept Card Payments?
Credit and debit cards are becoming increasingly popular. Customers prefer to opt for the convenience, flexibility and security that plastic money offers them over carrying bundles of cash around. Also, if as a business owner, you were to weigh your losses stemming from non-acceptance of credit card, you will find the significant difference alarming. Accepting credit card payments, therefore, not only benefits your customers who are being offered convenience with the option to pay the way they want, but it also benefits your business since you do not lose out on sales.
So the next time your shoppers bring out their Visa, MasterCard, AMEX or Discover, you won't have to say no to them. Accept all major credit, debit and gift cards with a merchant account and watch your sales touch the skies.