Merchant Services : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Merchant Services is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Merchant Services, of course, has no control over what card a consumer uses.
High Risk Account is referred as a legal contract between a financial institute and a bank. This contract guarantees that the bank will accept all payments or services by that particular business company. Merchant banks make sure that the account company receives payment for its services or products. This account holds immense significance for you, if you want to run a successful online E-commerce business. Currently, there are two different two kinds of accounts. 1st is an average account that allows account holder to directly access his credit cards as a legal customer. In this account there is minimum risk of any legal formality as the account holder is a legitimate customer. However, things get little complicated in the 2nd kind of merchant account. This type requires lots of investigation before legally processing of credit cards.
These reasons significantly decrease the number of banks and other financial institutions processing merchant accounts. These badly affect the in setting payment processing accounts of any company. Generally, many applications are declined or banks impose high restrictions on the processing Merchant Account transactions. These restrictions make it almost impossible to carry out regular business.
Merchant Services : Reviews and What to look for in a Merchant Account ?
Accepting Credit Cards
As a small business or a small-small business (under 10 employees) it is important that you consider accepting credit cards if you don't do so already. People expect to be able to pay with plastic. They can pay with credit cards at fast food restaurants, gas stations, coffee shops and more. It is just expected, fairly or not, that a business be able to accept credit cards.
The first thing you need to do is evaluate Merchant Acounts. You may naturally assume that it is just easier to use your bank to set up your account. Well, that is convenient, but is it really in your best interest.
Many small businesses fall into the trap of latching onto their first merchant account and staying with them because of the convenience. They do this to their detrement. Over the past few years rates have lowered, while these small companies, out of loyalty or convenience, have been stuck paying the same rate they had when they first started.
Online merchant accounts are another consideration. You will need virtual versions of the credit card processors described above:
- Secure Gateway: This translates the information entered onto your website into data that can be read by an electronic card processing system.
- Virtual Terminal: This eleminates the need for a physical point-of-sale card processing system.
- Online Shopping Cart
- Virtual check processor
- Wireless terminals
Go into acquiring a Merchant Account with your eyes open. It is a service that you will need if you plan on being competitive, so make sure you do it right.
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