Credit Card Processing Excel Template

Credit Card Processing : Reviews and Expectations

The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.

Three tier pricing of Credit Card Processing  is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.

A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Credit Card Processing, of course, has no control over what card a consumer uses.

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Although many business owners use the terms, "return" and "chargeback" interchangeably, they do not have the same meaning. A merchant return is simply a means to repay a customer who decides not to keep a product or retain a service. Often, when a return is initiated, a merchant may credit the customer's account on the same credit card that was used initially at the time of the transaction. Store credit may also be an option when a customer requests a return.

The business practice of a return is between the merchant and the customer, and does involve any third party, such as the merchant account provider, it's acquiring back, or the cardholding associations.

In contrast, a chargeback typically involves third parties. Here, the customer does not announce dissatisfaction with the product / service (or bewilderment in even receiving the charge) to the merchant, but rather to the card-issuing bank. The merchant is eventually notified and can try to "win back" the funds that were taken away as a result of the chargeback.

Consequently, many merchants don't realize that if their chargeback ratio is 1-2%, their credit card processing account may be closed. Surprisingly, even refunds are calculated in this ratio, although their assigned "weight" is less than actual chargebacks. (I don't know the formula but I'm guessing that 5-10 refunds equal one chargeback.)

Ethical and fair-minded business owners, especially those who run businesses with solid past credit card processing records, need not worry too much about the possibility of a closed merchant account. As time elapses, the relationship between the merchant account provider and business owner develop and a great sense of trust between both entities develop.

Of course, the objective of any business owner must be to eliminate or reduce the frequency of refunds and chargebacks - both of which can hinder a business's growth. Indeed, refunds vs. chargebacks is a losing game for any merchant.

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Credit Card Processing : Reviews and What to look for in a Merchant Account ?

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Accepting Credit Cards

As a small business or a small-small business (under 10 employees) it is important that you consider accepting credit cards if you don't do so already.  People expect to be able to pay with plastic.  They can pay with credit cards at fast food restaurants, gas stations, coffee shops and more.  It is just expected, fairly or not, that a business be able to accept credit cards.

The first thing you need to do is evaluate Merchant Acounts.  You may naturally assume that it is just easier to use your bank to set up your account.  Well, that is convenient, but is it really in  your best interest.

Many small businesses fall into the trap of latching onto their first merchant account and staying with them because of the convenience.  They do this to their detrement.  Over the past few years rates have lowered, while these small companies, out of loyalty or convenience, have been stuck paying the same rate they had when they first started.

Online merchant accounts are another consideration.  You will need virtual versions of the credit card processors described above:

  • Secure Gateway: This translates the information entered onto your website into data that can be read by an electronic card processing system.
  • Virtual Terminal: This eleminates the need for a physical point-of-sale card processing system.
In addition, these are some "nice to haves" that people have come to expect from online merchant accounts:
  • Online Shopping Cart
  • Encryption
  • Virtual check processor
  • Wireless terminals

Go into acquiring a Merchant Account with your eyes open.  It is a service that you will need if you plan on being competitive, so make sure you do it right.

Credit Card Processing Protection

Credit Card Processing : Best Reviews of 2018

Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Credit Card Processing acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.

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There are two types of merchant accounts. First is the normal account, where the Credit Card Processing can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of Credit Card Processing involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as “high risk” ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.

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Credit Card Processing : Things to Note and Avoid

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Although many business owners use the terms, "return" and "chargeback" interchangeably, they do not have the same meaning. A merchant return is simply a means to repay a customer who decides not to keep a product or retain a service. Often, when a return is initiated, a merchant may credit the customer's account on the same credit card that was used initially at the time of the transaction. Store credit may also be an option when a customer requests a return.

The business practice of a return is between the merchant and the customer, and does involve any third party, such as the merchant account provider, it's acquiring back, or the cardholding associations.

In contrast, a chargeback typically involves third parties. Here, the customer does not announce dissatisfaction with the product / service (or bewilderment in even receiving the charge) to the merchant, but rather to the card-issuing bank. The merchant is eventually notified and can try to "win back" the funds that were taken away as a result of the chargeback.

Consequently, many merchants don't realize that if their chargeback ratio is 1-2%, their credit card processing account may be closed. Surprisingly, even refunds are calculated in this ratio, although their assigned "weight" is less than actual chargebacks. (I don't know the formula but I'm guessing that 5-10 refunds equal one chargeback.)

Ethical and fair-minded business owners, especially those who run businesses with solid past credit card processing records, need not worry too much about the possibility of a closed merchant account. As time elapses, the relationship between the merchant account provider and business owner develop and a great sense of trust between both entities develop.

Of course, the objective of any business owner must be to eliminate or reduce the frequency of refunds and chargebacks - both of which can hinder a business's growth. Indeed, refunds vs. chargebacks is a losing game for any merchant.

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TheGrandFoundation.com Specializes in Reviewing Merchant Accounts

Credit Card Processing Excel Template