Merchant Services : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Merchant Services is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Merchant Services, of course, has no control over what card a consumer uses.
Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Merchant acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.
There are two types of merchant accounts. First is the normal account, where the merchant can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of merchant account involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as "high risk" ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.
As the saying goes, you cannot achieve anything in life without taking risks; companies are on the look-out for novel grounds that ensures a healthy business. These ventures might be a little unconventional, but what counts in the end is the turnover the company produces. So, banks or financial institutions should study them carefully and try to help them carry out the payment process, rather than classifying them as high risk and denying applications. The high risk merchant account acquiring banks are in fact eye-openers in this regard.
Merchant Services : Reviews and What to look for in a Merchant Account ?
Opening a merchant account can prove to be a great turnaround for your business. This is so because you will be able to welcome more customers who would like to pay with their credit cards and this means that your business will definitely grow. So while this means that you will see a lot of new customers come in, there is also the issue of operating the merchant account properly. The merchant account is the gateway between the credit card transactions processed by you, and the credit card companies, which will transfer your money into this account. The first thing that you need to do is to open a merchant account, and you need to know that there are certain fees associated with this process.
First up is the account opening fee. Actually this fee has been scrapped by a number of providers, but there are a still a few of them out there who charge you a fee for opening a merchant account with them. It is not recommended that you choose such a provider, unless their other rates seem good to you.
Finally, there's the cancellation fee, if you ever want to close your merchant account. Look for processing providers who keep this fee to a minimum, or else you will have a bitter experience when you decide to close your merchant account.
This is a brief summary of the various kinds of fees involved in opening a merchant account. Do not get nervous about so many details, because the provider will explain everything in detail and will make it easy for you to handle the entire process.
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