Online Merchant Accounts : Reviews and Expectations
The primary costs to a merchant of merchant accounts are discount rate and transactions fees. The merchant account provider has a lot of latitude in the pricing structure.
Three tier pricing of Online Merchant Accounts is one of the most common pricing schemes. Using 3 tiers pricing, the merchant account provider groups the transactions into 3 groups (tiers) and assigns a rate to each tier. The three tiers are qualified, mid-qualified and non-qualified rates.
A qualified rate is the lowest tier. It is what a merchant is charged when processing a consumer credit card in a way that has been defined as standard by the merchant account provider. The qualified rates is what is usually quoted by merchant account salespeople. A mid-qualified rate is what the merchant is charged if processing a transaction outside of standard parameters. A mid-qualified rate may apply to rewards or corporate cards, which can comprise up to 40% of the cards used for purchases. The Online Merchant Accounts, of course, has no control over what card a consumer uses.
Perhaps one of the biggest difficulties of being a merchant in the online adult industry is trying to accept payments from customers. It's not that your customers don't want to pay you, it's that the number of financial institutions willing to provide you with the capabilities to accept credit cards is small, and most of those have extremely high rates which means your profit is diminished greatly.
As a merchant in the adult industry, your number one priority is to find a merchant service provider with the lowest possible rate. However, it's also important to find a solution that is stable and reliable - if your provider is not adequately prepared for high risk merchant solutions then chances are there will be problems, the last thing you want is to have your money frozen or lost!
Online Merchant Accounts : Reviews and What to look for in a Merchant Account ?
A High Risk Merchant Account is typically required for certain business types, that are deemed "Undesirable" by the card associations. These businesses include a whole host of different business types, including the adult industry, travel industry, and many others that we will cover below. There are various reasons why these businesses are "Undesirable", but for the most part the "Risk Of Chargeback" seems to be the underlying factor, as majority of these High Risk Business Types have a history of getting a high percentage of chargebacks vs other business types.
Chargeback is when a customer gets a particular charge "Reversed", by complaining about the transaction with their credit card issuing bank. Several complaints can get any merchant account shut down, sometimes shut down forever.
In closing, accepting credit cards in certain business types can seem impossible at times, but if you partner with an industry specialist, your odds of success are greatly increased. Keep in mind that your success is not guaranteed, as certain factors, such as lack of credit, lack of financial strength, or previous terminations of merchant accounts, can stop you from getting approved.
1st National Processing may be able to assist you in obtaining a High Risk Merchant Account for your business.
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