Credit Card : Best Reviews of 2018
Merchant account is a contract between a business and a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services on behalf of the business. These Credit Card acquiring banks ensures that a merchant or company can accept payment from international customers for the products or services they deliver. Thus merchant accounts form a vital part of any E-commerce business.
There are two types of merchant accounts. First is the normal account, where the Credit Card can directly access the card and ensure that it is a legitimate customer, thereby the risk involved is minimal. The second type of Credit Card involves the accounts where it is not possible to visually testify the customer. These types of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, online gambling merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that takes place with the customer physically not present. Thereby, the possibility of fraud activity is much greater with this type of business which results in classifying these types of accounts as “high risk” ones. Naturally, these high risk merchant accounts present the risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more susceptible to fraudulent transactions.
Credit Card : Things to Note and Avoid
Companies with an adult merchant account offer echecks to boost revenues, reduce payment processing expenses, and get new sales. Echecks help make processing more affordable. echecks are an additional payment option on an adult merchant account which increases sales by 8-20% from buyers who do not have a credit card or simply prefer to pay with echecks.
An account with echecks is advantageous for companies that have a recurring or subscription billing model to make payments affordable. Merchant account recurring billing capitalizes on buyer purchasing habits which are conditioned to recurring billing transactions for entertainment services. Companies can take advantage of these en-grained buying habits with echecks.
Over 90% of US households have checking or savings accounts. The addition of echecks to an adult merchant account gives a company access to millions of consumers who can purchase with echecks but cannot purchase with cards.
Affordable Merchant Account Processing
Balancing payment options with echecks makes processing more affordable. echecks have much lower processing fees than cards. In fact, affordable e-check processing rates frequently save companies more than 50% over comparable rates for card processing.