For a while I would give you my best small talk banter, but pretty soon in a burst of enthusiasm I would break, and start to tell you all about my favorite topic…
When you are out to promote your music and make a more famous artist out of who you already are, first you will find yourself struggling with a very basic thing: where to start. You have a lot of things in your mind. You think of a possible fan base, possible songs, possible marketing approach, et cetera. And if you are working with a time line, you will feel the pressure drive to you two times faster. Now, the first thing that you need to plot on with your plans for indie music promotion companies is a schedule. Have time-bound projects and targets so that you will know what to do first and you can prioritize well.
True, you’re an original artist/band making original songs, but if you want to get noticed, doing a cover of another artist/band’s music is A-OK. It’s been done countless ways before – even established artists/bands do it. If you do a great cover song, new listeners will be interested in your own stuff. They will Google you, find your track/album on an online store, and thereby selling your songs, your original stuff..
You can do this with a whole bunch of stuff like YouTube videos, Twitter posts, Facebook messages, music contacts and fan emails. Pretty much anything in your music career, and your life for that matter.
When your video looks home-made with zero budget and amateurs playing roles in it, it somehow becomes endearing. Think Michel Gondry ‘Sweding’ videos or music recordings using a webcam. A lo-fi video is very relatable somehow.
Promo Tip #1 A music artist must start somewhere, that’s usually locally, but it’s better to not just dive in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.
The example that I will be using may be a stretch to fit for your business, but when you see the creative ideas that we came up with in coaching this business, you will see how these concepts may be worth trying for your business. This is for a brand new business in the Los Angeles area. The business is a new Rock Band. Obviously the competition is high and average returns are generally low. So how can you use these promotional principles to achieve a greater than average level of success?
Be specific and share it with people who care about your music and maybe even the concept you have in the video. You used a cellphone to shoot your video? A techie website can feature you.